When we set out to develop the SK Women Lipstick, the first question we asked ourselves was not what colour we wanted to make.
It was who we were making it for, that question changed everything.
The Problem With Most Lipstick Ranges
Most lipstick collections are built around trends. A colour story for a season. A palette that photographs beautifully on one type of skin and works adequately on everything else. A range that says, quietly, that some women are the intended audience and others are an afterthought.
We've never believed in that model. At Samer Khouzami, inclusivity is not a word we use to describe our marketing. It is the standard we hold our product development to.
So when we began building the SK Women Lipstick range, we started with a simple commitment: every woman who picks this up should find a shade that feels like it was made for her.
Twelve shades later, we believe we got there.
The Shades, and the Women Behind Them
Every shade in the SK Women Lipstick was named after a woman. They are characters, each one with her own energy, her own occasion, her own way of walking into a room.
SK401 - Luna The softest shade in the collection. A pale, cool-toned pink that sits like a whisper on the lips, present but never loud. Luna is for the woman who wants her skin to glow and her lips to follow.
SK403 - Cindy A warm, rose-nude that deepens Luna's softness into something more grounded. A shade that reads as natural on medium skin tones and as a gentle statement on lighter ones.
SK405 - Estra A rich, warm brown with depth. Estra is confident and earthy, it wears beautifully on medium to deep skin tones, where its warmth comes fully alive.
SK409 - Diana Dark, cool, and completely commanding. A deep chocolate-brown that edges toward mocha.
SK411 - Jasmine The collection's deepest berry-purple, dark, moody, and magnetic. Jasmine sits at the edge between plum and aubergine, a shade that belongs to evenings and occasions and moments when you want your lips to do all the talking.
SK412 - Eva A deep, cool-toned berry red. Eva has depth and drama without crossing into darkness. She works across skin tones, flattering both cool and neutral complexions.
SK413 - Chloe A true, warm red, perfectly balanced and classically red in the way that only a handful of shades ever manage to be. Chloe is the lipstick that has never needed an occasion and never will.
SK414 - Sophia Where Chloe is classic, Sophia is warm and earthy, a red with golden undertones that flatters olive and warm complexions in a way a cooler red simply cannot.
SK415 - Sarah A bright, true red with energy and immediacy. Sarah is the most vibrant color in the collection, the one that commands a room from across it.
SK416 - Ivy A vivid, cool-toned purple that sits somewhere between violet and electric blue-purple, wearable in a way that defies expectation.
SK417 - Julia A rich, true purple, with a sophisticated coolness that makes it surprisingly wearable. Julia bridges the gap between a statement shade and an elegant one.
SK418 - Mia The deepest shade in the collection and one of the most striking. A dark, wine-soaked berry that edges toward black at its core, Mia belongs to the woman who wears drama as a second skin.
The Formula Behind Every Shade
Colour was never going to be enough on its own. We knew that from the beginning.
The SK Women Lipstick formula was developed around the belief that a matte lipstick, a finish that has long had a reputation for drying and pulling, could be reimagined entirely. That it could deliver the colour intensity and longevity of a classic matte while actively treating the lips it sits on.
Inside the formula: ginger root extract, which stimulates circulation and promotes natural plumpness over time. And wild mango butter, one of the most nourishing plant butters in cosmetic science, which restores and protects the lip barrier, keeping lips soft and supple from the first application to the last hour of wear.
The finish is infinitely soft matte. A dimension of colour that feels as good at the end of the day as it did at the beginning.
A Final Word
Every name in this collection belongs to a woman. And every woman deserves a shade that feels like it was created specifically for her, not as an afterthought, not as a compromise, but as a first choice.
That is what the SK Women Lipstick was built to be.
Twelve shades. One formula. Every woman.
